2006–2012
Engineering
Ctrip · Dell · Suryani — large-scale systems, from flight booking to warehouse management.
Kris Newey
CPTO · Chief Product & Technology Officer
Accelerating business with AI, worldwide
Dashed: Chudaxi — founded May 2021 alongside the main role; full-time since Jul 2026.
Summary
A product-minded technologist and CPTO. For 20 years I have built platforms that turn technology into business value worldwide — cross-border e-commerce in Southeast Asia, Amazon-native consumer brands, AI-powered business messaging on Meta, and now AI product services, AI acceleration (e/acc) and cross-border AI compute at Chudaxi Inc. Clients and partners include NVIDIA, TikTok, IKEA, HSBC, Cisco, Shopify, SHEIN, ASUS, Maybank, Anker, miHoYo and Akulaku.
20 years building software and platforms since 2006 · 3× founder · Meta Business Partner via Sanuker (2021–2026) · 1,600+ brands served on Woztell
Career arc
Dashed: Chudaxi — founded May 2021 alongside the main role; full-time since Jul 2026.
2012–2021
E-commerce Architecture
Ezbuy · Heywind — cross-border platforms and Amazon-native brands built from zero.
2021–Present
AI Acceleration
Woztell → Chudaxi — AI conversations, AI product services, AI acceleration (e/acc) and cross-border AI compute.
Experience
May 2021 – Present2021 – Present
Chudaxi Inc. Founder & CEO
Founded in May 2021; full-time since Jul 2026 — AI product services, AI acceleration (e/acc) and cross-border AI compute.
- Leads AI product services — helping companies design, build and ship AI-native products and agent-based workflows.
- Drives AI acceleration (e/acc): bringing the latest models and multi-agent workflows into client teams to compress time-to-value.
- Participates in and coordinates multiple cross-border AI compute services, connecting compute capacity with demand across countries.
Jun 2021 – Jun 20262021 – 2026
Sanuker Woztell Group Co-founder, Sanuker GCR · Development Manager
Official Meta Business Partner providing business messaging to global brands.
- Built Woztell, a conversational business platform that helps brands market and sell across global messaging channels — turning complex, flexible brand conversations into clear visual conversation flows.
- Moved the product to AI-first: integrated OpenAI and Llama models into Woztell, transforming scripted messaging into intelligent conversations; as a Meta partner, continuously optimized open-source Llama for client use cases.
- Delivered fast, effective AI conversation solutions for 1,600+ brands and 3,000+ business accounts — including IKEA, SHEIN, Anker, miHoYo and Akulaku — handling 120M+ conversations every month.
- Extended Meta-based conversation services to local businesses in Southeast Asia and Europe, and built an independent development team in Southeast Asia for customized client work.
Mar 2015 – Mar 20212015 – 2021
Heywind Inc. CTO & Co-founder
Consumer-brand startup building eyewear brands for global e-commerce.
- Built a complete eyewear portfolio from scratch as technical co-founder — TIJN, TIJN Home and Miraga.
- Applied cloud computing and advertising-analytics algorithms, steadily lifting brand ROI well above the category average.
- Digitized and automated Amazon operations end-to-end through Amazon's retail APIs, letting a small, tech-led team run what would normally take a far larger operations staff.
- Built a highly automated multi-channel network (MCN) platform connecting brand traffic with KOL / influencer channels across the full journey: awareness → conversion → repeat purchase.
Mar 2012 – Feb 20152012 – 2015
Ezbuy.com Chief Architect · Platform Technology Lead
Cross-border shopping platform, formerly 65daigou.com, bringing overseas products to customers across Southeast Asia.
- Owned web, database, DevOps and mobile-app engineering end-to-end.
- Architected the entire front-end and back-end platform from scratch, adapting it for each Southeast Asian market.
- Launched the mobile app, helping make Ezbuy.com the preferred cross-border shopping platform for Southeast Asian customers.
- Set the technical architecture and stack for the whole engineering team, laying the foundation for Ezbuy to join Southeast Asia's top tier of e-commerce platforms.
2006 – 20122006 – 2012
Earlier career
- Suryani Inc. — Senior Software Engineer & Manager 2010 – 2012. Led the WMS team building warehouse management systems for top e-commerce sites such as Diapers.com and Soap.com; Suryani was later acquired by Amazon.com.
- Dell Inc. (CCC, China Region) — Senior Development Engineer, IT/CFI Team 2008 – 2010. Built customization-service processes and systems for the Asia-Pacific region and optimized production-line automation.
- Ctrip.com (Trip.com) — Senior Development Engineer, Domestic Flights 2006 – 2008. Led a team of engineers upgrading the domestic flight booking system to a modern architecture and optimizing online ticketing logic.
Selected projects
2024 – Present
AI Forge (Chudaxi)
Founder · Product & technology lead
Chudaxi's AI product studio: multi-agent workflows that design, build and ship AI-native products for clients quickly.
2021 – 2026
Woztell
Co-founder, Sanuker GCR · Product & technology lead
Conversational business platform on Meta messaging, now AI-first (OpenAI, Llama). 1,600+ brands · 3,000+ business accounts · 120M+ conversations per month. Used by global brands including IKEA, SHEIN, Anker, miHoYo and Akulaku.
2024 – 2026
Sanuker AI Business Operator
Product & technology lead
AI business-operations agent built on Woztell: automates brands' customer conversations, marketing and sales flows on WhatsApp and other Meta channels.
2015 – 2021
TIJN · TIJN Home · Miraga
CTO & Co-founder
Eyewear brands built from zero for Amazon and global D2C. Multi-brand, multi-market portfolio.
2015 – 2021
Heywind ERP
CTO · Architecture & engineering lead
In-house ERP connecting Amazon orders, inventory, advertising and supply-chain data — running multi-brand, multi-marketplace operations for TIJN, TIJN Home and Miraga.
2012 – 2015
Ezbuy platform & mobile app
Chief Architect · Platform Technology Lead
Cross-border shopping platform for Southeast Asia — web, database, DevOps and mobile app architected from scratch. Served shoppers in multiple countries on web and mobile.
Skills
- AI & LLMs
- OpenAI API · Llama · LLM integration · AI agents & multi-agent workflows · Conversational AI · AI acceleration (e/acc)
- AI Infrastructure
- Cross-border AI compute services · Compute capacity coordination
- Business Messaging
- Meta Business Messaging · WhatsApp Business Platform · Messenger · Instagram · Conversation design
- E-commerce & Growth
- Cross-border e-commerce · Amazon retail APIs · Ad analytics · MCN / KOL marketing · Branding
- Engineering & Cloud
- System architecture · Web & mobile · Databases · DevOps · Cloud computing
- Product
- Product strategy · Roadmapping · UX/UI · Analytics & experimentation
- Management & Leadership
- Engineering & product team leadership · Cross-border distributed teams · Hybrid human + AI-agent teams · Hiring & mentoring · Delivery & project management · Operations management · Stakeholder & client management
Education · Languages
2002 – 2006
Project 211 university, China — Bachelor's degree, Software Engineering 2002 – 2006
Software Engineering · Data Structures and Algorithms · Software Design and Architecture · Database Systems · Web Development · Mobile Development · Machine Learning
Languages
Mandarin — Fluent · English — Working proficiency
Now
Running Chudaxi Inc.: AI product services and AI acceleration (e/acc) for businesses, and coordinating cross-border AI compute services.
How I work
AI-native by default
Every workflow starts on the latest AI models — several specialized agents working in parallel to speed up research, building and delivery.
Humans + agents, one team
AI agents and people are managed as one team: agents take the volume, people own judgment, with clear roles, reviews and hand-offs.
Cloud-native from day one
Containers, serverless and infrastructure-as-code, so products scale globally and cost follows real usage.
Distributed AI
Run models where they make the most sense — across clouds, regions and compute providers — balancing cost, latency and data residency.
On-device AI
Push inference to phones and edge devices when privacy, speed or offline use matter.
Ship, then sharpen
Rapid iteration beats perfect plans; real customers refine the product.
Architecture is a business decision
Every technical choice should move ROI, speed or reach.
Build bridges
The best products connect markets, teams and cultures — not just systems.
Work with me
Let's accelerate your business with AI:
CPTO & technical co-founder
Fractional or interim CPTO for AI-native products — product and technology under one owner.
AI product strategy & delivery
From use-case discovery and prototypes to AI agents running in production.
AI acceleration programs (e/acc)
Multi-agent workflows embedded in your teams so they research, build and ship faster.
Hybrid human + AI-agent teams
Operating model, tooling, reviews and training for teams where people and agents work side by side.
Cloud-native & distributed AI architecture
Architecture and cost reviews across clouds and regions — latency, data residency, scale.
On-device & edge AI
Private, fast inference on phones and devices, and the product experiences it enables.
AI compute & infrastructure
Sourcing and coordinating cross-border AI compute capacity for training and inference.
AI customer conversations
AI-powered customer journeys on WhatsApp and other Meta channels, end to end.
Advisory & technical due diligence
For founders, boards and investors evaluating AI products, teams and technology.