KRIS NEWEY CPTO · Chief Product & Technology Officer Accelerating business with AI, worldwide me@k-r-i-s.com | https://k-r-i-s.com/ ================================================================ SUMMARY ------- A product-minded technologist and CPTO. For 20 years I have built platforms that turn technology into business value worldwide — cross-border e-commerce in Southeast Asia, Amazon-native consumer brands, AI-powered business messaging on Meta, and now AI product services, AI acceleration (e/acc) and cross-border AI compute at Chudaxi Inc. Clients and partners include NVIDIA, TikTok, IKEA, HSBC, Cisco, Shopify, SHEIN, ASUS, Maybank, Anker, miHoYo and Akulaku. AT A GLANCE ----------- 20 years building software and platforms since 2006 3× founder — Heywind, Sanuker GCR, Chudaxi Meta Business Partner via Sanuker (2021–2026) — business messaging 1,600+ brands served on Woztell — 120M+ conversations a month EXPERIENCE ---------- Chudaxi Inc. — Founder & CEO [May 2021 – Present] Founded in May 2021; full-time since Jul 2026 — AI product services, AI acceleration (e/acc) and cross-border AI compute. * Leads AI product services — helping companies design, build and ship AI-native products and agent-based workflows. * Drives AI acceleration (e/acc): bringing the latest models and multi-agent workflows into client teams to compress time-to-value. * Participates in and coordinates multiple cross-border AI compute services, connecting compute capacity with demand across countries. Sanuker Woztell Group — Co-founder, Sanuker GCR · Development Manager [Jun 2021 – Jun 2026] Official Meta Business Partner providing business messaging to global brands. * Built Woztell , a conversational business platform that helps brands market and sell across global messaging channels — turning complex, flexible brand conversations into clear visual conversation flows. * Moved the product to AI-first: integrated OpenAI and Llama models into Woztell, transforming scripted messaging into intelligent conversations; as a Meta partner, continuously optimized open-source Llama for client use cases. * Delivered fast, effective AI conversation solutions for 1,600+ brands and 3,000+ business accounts — including IKEA, SHEIN, Anker, miHoYo and Akulaku — handling 120M+ conversations every month. * Extended Meta-based conversation services to local businesses in Southeast Asia and Europe, and built an independent development team in Southeast Asia for customized client work. Heywind Inc. — CTO & Co-founder [Mar 2015 – Mar 2021] Consumer-brand startup building eyewear brands for global e-commerce. * Built a complete eyewear portfolio from scratch as technical co-founder — TIJN , TIJN Home and Miraga . * Applied cloud computing and advertising-analytics algorithms, steadily lifting brand ROI well above the category average. * Digitized and automated Amazon operations end-to-end through Amazon's retail APIs, letting a small, tech-led team run what would normally take a far larger operations staff. * Built a highly automated multi-channel network (MCN) platform connecting brand traffic with KOL / influencer channels across the full journey: awareness → conversion → repeat purchase. Ezbuy.com — Chief Architect · Platform Technology Lead [Mar 2012 – Feb 2015] Cross-border shopping platform, formerly 65daigou.com , bringing overseas products to customers across Southeast Asia. * Owned web, database, DevOps and mobile-app engineering end-to-end. * Architected the entire front-end and back-end platform from scratch, adapting it for each Southeast Asian market. * Launched the mobile app, helping make Ezbuy.com the preferred cross-border shopping platform for Southeast Asian customers. * Set the technical architecture and stack for the whole engineering team, laying the foundation for Ezbuy to join Southeast Asia's top tier of e-commerce platforms. EARLIER CAREER -------------- Suryani Inc. — Senior Software Engineer & Manager (May 2010 – Mar 2012). Led the WMS team building warehouse management systems for top e-commerce sites such as Diapers.com and Soap.com; Suryani was later acquired by Amazon.com. Dell Inc. (CCC, China Region) — Senior Development Engineer, IT/CFI Team (Jun 2008 – May 2010). Built customization-service processes and systems for the Asia-Pacific region and optimized production-line automation. Ctrip.com (Trip.com) — Senior Development Engineer, Domestic Flights (May 2006 – Jun 2008). Led a team of engineers upgrading the domestic flight booking system to a modern architecture and optimizing online ticketing logic. SELECTED PROJECTS ----------------- AI Forge (Chudaxi) — Chudaxi's AI product studio: multi-agent workflows that design, build and ship AI-native products for clients quickly. Woztell — Conversational business platform on Meta messaging, now AI-first (OpenAI, Llama). 1,600+ brands · 3,000+ business accounts · 120M+ conversations per month. Used by global brands including IKEA, SHEIN, Anker, miHoYo and Akulaku. Sanuker AI Business Operator — AI business-operations agent built on Woztell: automates brands' customer conversations, marketing and sales flows on WhatsApp and other Meta channels. TIJN · TIJN Home · Miraga — Eyewear brands built from zero for Amazon and global D2C. Multi-brand, multi-market portfolio. Heywind ERP — In-house ERP connecting Amazon orders, inventory, advertising and supply-chain data — running multi-brand, multi-marketplace operations for TIJN, TIJN Home and Miraga. Ezbuy platform & mobile app — Cross-border shopping platform for Southeast Asia — web, database, DevOps and mobile app architected from scratch. Served shoppers in multiple countries on web and mobile. SKILLS ------ AI & LLMs: OpenAI API, Llama, LLM integration, AI agents & multi-agent workflows, Conversational AI, AI acceleration (e/acc) AI Infrastructure: Cross-border AI compute services, Compute capacity coordination Business Messaging: Meta Business Messaging, WhatsApp Business Platform, Messenger, Instagram, Conversation design E-commerce & Growth: Cross-border e-commerce, Amazon retail APIs, Ad analytics, MCN / KOL marketing, Branding Engineering & Cloud: System architecture, Web & mobile, Databases, DevOps, Cloud computing Product: Product strategy, Roadmapping, UX/UI, Analytics & experimentation Management & Leadership: Engineering & product team leadership, Cross-border distributed teams, Hybrid human + AI-agent teams, Hiring & mentoring, Delivery & project management, Operations management, Stakeholder & client management EDUCATION --------- Bachelor's degree, Software Engineering — Project 211 university, China (Sep 2002 – Jun 2006) LANGUAGES --------- Mandarin: Fluent English: Working proficiency Last updated: Oct 2026