# Kris Newey **CPTO · Chief Product & Technology Officer** *Accelerating business with AI, worldwide* me@k-r-i-s.com · https://k-r-i-s.com/ ## Summary A product-minded technologist and CPTO. For 20 years I have built platforms that turn technology into business value worldwide — cross-border e-commerce in Southeast Asia, Amazon-native consumer brands, AI-powered business messaging on Meta, and now AI product services, AI acceleration (e/acc) and cross-border AI compute at Chudaxi Inc. Clients and partners include NVIDIA, TikTok, IKEA, HSBC, Cisco, Shopify, SHEIN, ASUS, Maybank, Anker, miHoYo and Akulaku. ## At a glance - 20 years building software and platforms since 2006 - 3× founder — Heywind, Sanuker GCR, Chudaxi - Meta Business Partner via Sanuker (2021–2026) — business messaging - 1,600+ brands served on Woztell — 120M+ conversations a month ## Experience ### Chudaxi Inc. — Founder & CEO *May 2021 – Present* · Founded in May 2021; full-time since Jul 2026 — AI product services, AI acceleration (e/acc) and cross-border AI compute. - Leads AI product services — helping companies design, build and ship AI-native products and agent-based workflows. - Drives AI acceleration (e/acc): bringing the latest models and multi-agent workflows into client teams to compress time-to-value. - Participates in and coordinates multiple cross-border AI compute services, connecting compute capacity with demand across countries. ### Sanuker Woztell Group — Co-founder, Sanuker GCR · Development Manager *Jun 2021 – Jun 2026* · Official Meta Business Partner providing business messaging to global brands. - Built [Woztell](https://woztell.com/), a conversational business platform that helps brands market and sell across global messaging channels — turning complex, flexible brand conversations into clear visual conversation flows. - Moved the product to AI-first: integrated OpenAI and Llama models into Woztell, transforming scripted messaging into intelligent conversations; as a Meta partner, continuously optimized open-source Llama for client use cases. - Delivered fast, effective AI conversation solutions for 1,600+ brands and 3,000+ business accounts — including IKEA, SHEIN, Anker, miHoYo and Akulaku — handling 120M+ conversations every month. - Extended Meta-based conversation services to local businesses in Southeast Asia and Europe, and built an independent development team in Southeast Asia for customized client work. ### Heywind Inc. — CTO & Co-founder *Mar 2015 – Mar 2021* · Consumer-brand startup building eyewear brands for global e-commerce. - Built a complete eyewear portfolio from scratch as technical co-founder — [TIJN](https://tijneyewear.com/), [TIJN Home](https://tijnhome.com/) and [Miraga](https://miraga.com/). - Applied cloud computing and advertising-analytics algorithms, steadily lifting brand ROI well above the category average. - Digitized and automated Amazon operations end-to-end through Amazon's retail APIs, letting a small, tech-led team run what would normally take a far larger operations staff. - Built a highly automated multi-channel network (MCN) platform connecting brand traffic with KOL / influencer channels across the full journey: awareness → conversion → repeat purchase. ### Ezbuy.com — Chief Architect · Platform Technology Lead *Mar 2012 – Feb 2015* · Cross-border shopping platform, formerly [65daigou.com](https://65daigou.com/), bringing overseas products to customers across Southeast Asia. - Owned web, database, DevOps and mobile-app engineering end-to-end. - Architected the entire front-end and back-end platform from scratch, adapting it for each Southeast Asian market. - Launched the mobile app, helping make [Ezbuy.com](https://ezbuy.sg/) the preferred cross-border shopping platform for Southeast Asian customers. - Set the technical architecture and stack for the whole engineering team, laying the foundation for Ezbuy to join Southeast Asia's top tier of e-commerce platforms. ## Earlier career - **Suryani Inc.** — Senior Software Engineer & Manager (May 2010 – Mar 2012). Led the WMS team building warehouse management systems for top e-commerce sites such as Diapers.com and Soap.com; Suryani was later acquired by Amazon.com. - **Dell Inc. (CCC, China Region)** — Senior Development Engineer, IT/CFI Team (Jun 2008 – May 2010). Built customization-service processes and systems for the Asia-Pacific region and optimized production-line automation. - **Ctrip.com (Trip.com)** — Senior Development Engineer, Domestic Flights (May 2006 – Jun 2008). Led a team of engineers upgrading the domestic flight booking system to a modern architecture and optimizing online ticketing logic. ## Selected projects - **AI Forge (Chudaxi)** — Chudaxi's AI product studio: multi-agent workflows that design, build and ship AI-native products for clients quickly. - **Woztell** — Conversational business platform on Meta messaging, now AI-first (OpenAI, Llama). 1,600+ brands · 3,000+ business accounts · 120M+ conversations per month. Used by global brands including IKEA, SHEIN, Anker, miHoYo and Akulaku. - **Sanuker AI Business Operator** — AI business-operations agent built on Woztell: automates brands' customer conversations, marketing and sales flows on WhatsApp and other Meta channels. - **TIJN · TIJN Home · Miraga** — Eyewear brands built from zero for Amazon and global D2C. Multi-brand, multi-market portfolio. - **Heywind ERP** — In-house ERP connecting Amazon orders, inventory, advertising and supply-chain data — running multi-brand, multi-marketplace operations for TIJN, TIJN Home and Miraga. - **Ezbuy platform & mobile app** — Cross-border shopping platform for Southeast Asia — web, database, DevOps and mobile app architected from scratch. Served shoppers in multiple countries on web and mobile. ## Skills - **AI & LLMs:** OpenAI API, Llama, LLM integration, AI agents & multi-agent workflows, Conversational AI, AI acceleration (e/acc) - **AI Infrastructure:** Cross-border AI compute services, Compute capacity coordination - **Business Messaging:** Meta Business Messaging, WhatsApp Business Platform, Messenger, Instagram, Conversation design - **E-commerce & Growth:** Cross-border e-commerce, Amazon retail APIs, Ad analytics, MCN / KOL marketing, Branding - **Engineering & Cloud:** System architecture, Web & mobile, Databases, DevOps, Cloud computing - **Product:** Product strategy, Roadmapping, UX/UI, Analytics & experimentation - **Management & Leadership:** Engineering & product team leadership, Cross-border distributed teams, Hybrid human + AI-agent teams, Hiring & mentoring, Delivery & project management, Operations management, Stakeholder & client management ## Education Bachelor's degree, Software Engineering — Project 211 university, China (Sep 2002 – Jun 2006) ## Languages - Mandarin: Fluent - English: Working proficiency *Last updated: Oct 2026*